Telstra
Technology Evolution Impacting Employee and Customer Satisfaction
Pages
25
Time to read
35 mins
Publication
Language
English
Pages
25
Time to read
35 mins
Publication
Language
English
This report examines the influence of technology evolution on employee and customer satisfaction in Australian companies. It highlights the challenges faced by businesses post-Covid-19, including rising interest rates and a slowing economy. The report introduces the concept of total experience (TX), which integrates customer experience (CX), employee experience (EX), user experience (UX), and multi-experience (MX) to enhance stakeholder interactions. It discusses the importance of workplace transformation in improving EX, with a significant percentage of businesses implementing such changes. The report also emphasizes the role of customer engagement in building brand loyalty and the shift towards cloud-first approaches for agility. It notes that AI-enabled digital platforms are increasingly being adopted to enhance customer experience and employee productivity. The findings suggest that trusted partners are essential for managing the complexities of unified communications and contact center solutions, especially in the context of evolving market demands and technological advancements.