Digital Omnichannel Logistics Strategy of Tod's

This document is a case study detailing Tod's digital omnichannel logistics strategy, which relies on the Tesisquare platform for comprehensive management of shipments from checkout to delivery. The project aims to enhance B2C visibility by integrating e-commerce processes and ensuring a cohesive customer experience across various channels. The strategy addresses the challenges presented by the pandemic, prompting Tod's to internalize e-commerce management and adapt its logistics to meet diverse cultural contexts in multiple countries. The platform’s functionalities include selecting optimal couriers, verifying deliveries, and managing a paperless invoicing workflow. Additionally, the strategy incorporates multiple stock sources, enhancing inventory management and fulfilling customer demands more effectively. The case study outlines how data exchange with couriers facilitates proactive monitoring of shipments and resolves common issues such as customs documentation. Ultimately, Tod's seeks to expand operational control to include production processes through collaboration with Tesisquare, further enhancing its logistics capabilities.