This case study details the collaboration between ENERZAi, a startup specializing in AI optimization, and Thales Sentinel, a software licensing and protection platform. ENERZAi's flagship product, Optimium, is an AI inference engine designed for efficient on-device AI model optimization. The study outlines the challenges ENERZAi faced in software distribution, license management, and customer onboarding, which were initially handled manually, leading to inefficiencies and security risks. Key issues included lack of license enforcement, non-agile business models, and the need for robust software protection. The partnership with Thales allowed ENERZAi to implement a third-party licensing solution, enhancing operational efficiency and security. The Thales Sentinel platform provided centralized control over entitlements and activations, enabling faster go-to-market strategies and improved customer experiences through a self-service portal. The case study concludes with ENERZAi's plans for future growth and the potential for cloud licensing, emphasizing the strategic roadmap developed with Thales to support their business objectives.