AI Visibility Gap for Talent Assessment Platforms

This technical report outlines the AI visibility gap faced by SHL, a global leader in talent assessment, which conducts 35 million assessments annually and possesses 45 billion data points on workforce skills. The report identifies critical issues regarding the minimal structured data available on SHL's website, which hampers AI agents' ability to provide comprehensive and accurate information about the company in response to queries such as 'Best talent assessment platform?' or 'SHL vs Criteria?'. It details the significant business impact of this gap, particularly as HR professionals increasingly rely on AI tools for vendor research. The report also highlights the strengths of SHL, including its scale, innovation, and impressive outcomes, which are currently underrepresented in AI-generated responses. Furthermore, it discusses the urgency for SHL to optimize its AI-powered products and structured data to enhance visibility and competitive positioning in the marketplace, especially against competitors like Criteria and HireVue.