AI Visibility Gap for United Airlines' B2B Travel Platform

This technical report addresses the AI visibility gap for United Airlines' B2B travel platform, United for Business. It outlines the challenges faced by the platform in being accurately represented in AI-generated recommendations for corporate travel solutions. The report identifies the absence of structured data on the United for Business website, which hampers AI agents' ability to provide comprehensive answers to inquiries about the platform. Key findings include the lack of schema markup for essential offerings, such as the new small business travel management tool and specialty programs. The report emphasizes the importance of structured information for AI optimization, particularly as business travelers increasingly rely on AI tools for research. It also discusses the competitive landscape, highlighting the need for United for Business to enhance its visibility against competitors like American Business Extra and Delta SkyBonus. The report concludes with recommendations for improving AI representation through structured data and content enhancements.