Cisco Partner Marketing Best Practices and Use Cases

This guide outlines best practices and use cases for partner marketing within Cisco. It describes the ownership and processes involved in managing partner marketing technologies such as Eloqua, Pathfactory, and Tableau Dashboards. The document elaborates on strategies for communication and engagement with partners, highlighting key programs like the Partner Launch Experience and Partner News Hubs. It further explains the methods for measuring partner engagement and emphasizes the importance of data privacy and compliance in partner communications. The document also includes results from various initiatives, indicating a 20% reduction in email sends year-over-year and increased engagement metrics, including a notable binge rate and attendance figures for virtual events. Overall, it provides a comprehensive look into the strategies and outcomes associated with Cisco’s partner engagement efforts.