Cloud Service Provider Lead Generation Campaign

This case study outlines a lead generation campaign executed by a large cloud service provider in collaboration with its partners. The objective was to generate 50 marketing qualified leads (MQLs) for each partner, with 25 of these leads being further qualified. The campaign utilized centralized assets for content marketing to ensure scalability and speed. Partners were selected based on their marketing maturity, and individual landing pages were created to educate prospects about the cloud service provider and the partner solutions. Prospects were required to answer four strategic disqualifying questions to access the marketing assets. The results included the generation of 50 MQLs, with 25 leads confirmed via telephone. Notably, CloudiQS generated 16 sales qualified leads (SQLs) and one opportunity valued at $48,000 within 90 days. The campaign also contributed to the development of internal follow-up processes for CloudiQS, enhancing their growth and lead conversion capabilities.