Communication Plans Development Guide

This guide outlines the process of developing Communication Plans within the Connections platform, aimed at enhancing outreach to specific student populations. It begins by emphasizing the importance of establishing Connections Audiences based on factors such as Graduating Class, Geography, and Score Band. The guide details how institutions can create up to 10 Communication Plans, each containing a maximum of 12 messages, and highlights the significance of careful planning before publishing these plans, as they cannot be edited post-publication. The Audiences & Communication Plans Workbook is introduced as a tool to assist in defining the strategy for these plans. It explains how to use the workbook effectively, starting with the Audiences Selection Sandbox, where potential audiences can be selected. The guide also describes the Comm Plan Summary tab, which consolidates selections and helps ensure logical consistency across plans. Overall, the document serves as a comprehensive resource for institutions to strategize their communication efforts.