Content Marketing Initiatives by The Digital Aditya

This case study outlines the ongoing content marketing initiatives and web development services provided by The Digital Aditya, formerly known as Aditya Bhavsar Int. The engagement began in June 2020, with a financial investment ranging from $200,000 to $999,999. The client, Workday, sought a reliable partner to enhance their content marketing strategy and revamp their website content. The Digital Aditya collaborated with Workday's in-house team, utilizing technologies such as the MEAN stack, WordPress, and PHP to deliver additional website functionality. The project has resulted in increased user engagement and streamlined content marketing efforts. The client appreciates the quality of writing, communication skills, and the ability to scale production. Despite some initial communication challenges due to time zone differences, the overall project management has been well-organized. The client recommends sharing a content marketing vision early in the engagement to optimize strategy and planning.