Futurum Research 2025 Key Issues and Predictions Report

This document is a report detailing key issues and predictions for the year 2025, focusing on trends that are reshaping various industries. It outlines the influence of artificial intelligence (AI) across enterprise applications, significant shifts in hardware, cloud computing, and customer experience. The report emphasizes the importance of business agility and innovation as differentiators in a rapidly changing landscape. It discusses the rise of agentic AI, which is expected to mediate a substantial portion of enterprise software interactions, fundamentally altering software consumption and licensing models. Additionally, the document predicts that AI-capable PCs will constitute a significant percentage of new PC shipments by the end of 2025, driven by advancements in processing capabilities and the need for efficient energy consumption. The report also highlights the increasing significance of cloud marketplaces for independent software vendors, noting the competitive landscape and evolving pricing structures that make these platforms attractive for distribution. Overall, the report serves as a guide for organizations to prepare for upcoming transformations in technology and market dynamics.