Increasing Brand Awareness with Programmatic Advertising

This case study details Velotric's strategy to enhance brand awareness and conversions through a full-funnel campaign utilizing programmatic advertising via The Trade Desk's platform. The campaign aimed to improve audience targeting and cross-channel reach, particularly focusing on Connected TV (CTV) and over-the-top (OTT) platforms. Velotric implemented a data-driven targeting approach, leveraging advanced measurement tools such as Inferred Brand Intent and universal pixel tracking to gather insights on consumer behavior. The results indicated a significant increase in brand awareness, with a reported 9% lift among OTT viewers and an 8% increase in ad recall. Additionally, the campaign achieved a 74% lift in return on ad spend (ROAS) and a notable increase in conversion rates for users exposed to ads across multiple channels. The findings underscore the effectiveness of programmatic advertising in reaching target audiences and optimizing marketing budgets through data-driven insights.