OpenPath Integration for Programmatic Revenue Growth

This document is a case study detailing the integration of OpenPath by various publishers to enhance programmatic revenue and operational efficiency. Hearst Newspapers utilized OpenPath to streamline advertiser access to its inventory, resulting in improved supply path efficiency and a fourfold increase in fill-rate. Valnet implemented OpenPath alongside other solutions to increase authenticated inventory, leading to a 30% rise in programmatic revenue across its 27 digital media brands. FUNKE adopted OpenPath to reduce supply chain complexity, achieving a twofold increase in programmatic revenue. The New York Post focused on increasing transparency and improving private marketplace performance, resulting in a fourfold increase in daily deal volume. Freestar integrated OpenPath to enhance transparency and demand performance, achieving a 46% increase in bid win rates. The Arena Group adopted OpenPath to boost visibility and competitiveness, resulting in a 65% increase in revenue. The case study illustrates the effectiveness of OpenPath in driving growth for publishers.