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Think Wood
Overview
Think Wood is a communications campaign focused on promoting the use of wood in construction, targeting architects, developers, and contractors involved in commercial, multi-family, and single-family home projects. Established in 2013 and based in the United States, the organization provides resources that include continuing education, research, design tools, and innovative project profiles to support sustainable building practices. A key area of focus for Think Wood is the role of embodied carbon in construction, as highlighted in their technical report on carbon reduction policies and design best practices. This report discusses the lifecycle of embodied carbon in buildings, best practices in design, and the importance of carbon measurement tools. Think Wood collaborates with various experts and organizations, such as the Binational Softwood Lumber Council and the American Wood Council, to enhance its research and outreach efforts. The campaign emphasizes the need for sustainable building practices to reduce greenhouse gas emissions and advocates for policies that support the reduction of carbon footprints in the built environment.