State of the Global Creator Economy 2025-2026

This report examines the current state of the global creator economy for the years 2025 and 2026. It outlines the significant growth of the creator-entrepreneur industry, projecting the market to exceed $310 billion by 2026 with compound annual growth rates above 20%. The report details the factors contributing to this expansion, including the shift towards digital products, the democratization of AI tools, and the rise of creator platforms. It highlights how individual content creators dominate the market, making up 58.7% of end-users, and discusses the economic landscape that supports this growth, including easing inflation and improved consumer spending. The report also presents insights into the performance of key financial markets, noting that stock markets experienced strong gains in 2025, which positively impacts creators and small business owners. Additionally, it forecasts regional growth dynamics, particularly in Asia and emerging markets, emphasizing the ongoing evolution of the creator economy as a legitimate business model.