Trade Promotion Efficiency Improvement Case Study

This case study details the collaboration between Tiger Analytics and a major American food manufacturer aimed at enhancing trade promotion efficiency. The primary objective was to analyze existing trade promotion activities to assess their effectiveness and identify new opportunities. Tiger Analytics implemented an SRM Insights platform, providing a comprehensive view of trade promotion levers and enabling teams to observe trends and drive growth. The solution also included a Pricing Analysis platform to analyze price trends across various manufacturers and brands. Challenges faced included data consolidation from 20 years of reports, managing large datasets across multiple workspaces, and the need for rapid report generation. The project involved creating a web application that integrated Power BI functionalities and optimizing Tableau reports to align with Power BI standards. Ultimately, a 10% improvement in efficiency was achieved through process simplification and best practices in report generation.