Summary
This case study outlines how Takasago, under the leadership of Jelena LeBreton, Global Vice President of Consumer Insights and Marketing Research for Fragrances, utilized the Toluna Start platform to enhance their innovation processes. The document describes the challenges faced by Takasago in substantiating new fragrance technologies through consumer insights. Jelena emphasized the need to test various claims to identify those with the most potential for future leverage. The case study details how the MaxDiff Claims solution enabled her team to efficiently program and execute studies independently, significantly saving time. The impact of using the Toluna Start platform is highlighted, showcasing improvements in ease of use, confident decision-making, and speed in delivering insights. The study illustrates the importance of agile methodologies in supporting innovation and the value of having a reliable platform for conducting consumer research.
