Mobo's Dynamic Pricing Strategy Implementation

This customer story details Mobo Mexico's implementation of a dynamic pricing strategy using Evo PriceAI to enhance business growth. Mobo, a leading electronics retailer in Mexico, faced challenges with its traditional pricing methods, which did not account for local market conditions. The CEO, Alberto Cohen, recognized the need for a more responsive pricing approach to optimize revenue across different store locations. The partnership with Evo allowed Mobo to utilize artificial intelligence for tailored pricing based on hyper-local market data. The system adjusts prices weekly and considers various factors, including historical sales and socioeconomic data. Initial pilot tests in 15 stores showed a 6.3% revenue growth and a 7% margin increase. The results demonstrated that the new pricing strategy could be implemented with minimal customer disruption, leading to increased sales and operational efficiency. Following the pilot's success, Mobo expanded the use of Evo PriceAI, resulting in an additional $12 million in top-line growth opportunities.