Total Expert is a software company based in the United States, specializing in customer relationship management (CRM) solutions. Founded in 2012, the company has grown to employ between 201 and 500 individuals and reports annual revenue of approximately $61.5 million. Total Expert focuses on enhancing customer experiences, particularly within the insurance sector, by leveraging data-driven insights to facilitate hyper-personalized engagement. Their published guides emphasize the importance of integrating both internal and external customer data to create enriched profiles that inform customer journey mapping and engagement strategies. Total Expert addresses the challenges faced by organizations in transforming customer intelligence into actionable strategies, particularly in a digital-first environment where consumer expectations for personalization and timely communication are high. The company advocates for the use of advanced data analytics to close the gap between customer insights and effective action, thereby enabling insurance providers to foster loyalty and adapt to changing consumer needs.