Santen Pharmaceutical's Supply Chain Transformation Through Serialization

This document is a transcript of a discussion between Frank Binder, the Global Head of Supply Chain Management at Santen Pharmaceutical, and Roddy Martin, a Digital Strategist at TraceLink. The conversation focuses on the transformation of Santen's supply chain from traditional roles to strategic business partnerships, emphasizing the importance of product serialization. Binder explains how serialization enhances visibility into product flow, which is crucial for operational planning and improvement. He discusses the need for change management over mere technical solutions and the collaborative efforts between supply chain and IT departments. The dialogue highlights the evolving role of supply chain professionals, who are increasingly seen as business partners rather than just logistical operators. The document outlines the challenges and opportunities in integrating digital technologies and analytics into supply chain processes, aiming to improve efficiency and support business growth.