Generational Attitudes Towards Investing and Saving

This report investigates the differences in investment and saving behaviors among three generations: Gen X, Gen Y, and Gen Z. It outlines the methodology used for data collection, which involved an online quantitative questionnaire completed by 1,008 respondents. The report examines various aspects, including the role of external advisors, the influence of sustainability on investment decisions, and the satisfaction levels regarding current savings interest rates. The findings indicate that Gen X tends to invest primarily for pension supplementation and high returns, while Gen Y shows a preference for ETFs and is more open to investing compared to Gen X. Gen Z, on the other hand, often views investing as fun and has a shorter investment horizon. The report also highlights the barriers to investing faced by non-investors across generations, with risk aversion being a significant factor. Overall, the report provides a comprehensive analysis of generational attitudes towards investing and saving, emphasizing the need for tailored approaches to engage different age groups effectively.