Tradedoubler Subnetwork Compliance Guidelines

This document is a guide outlining the compliance guidelines for subnetworks associated with Tradedoubler. It emphasizes the importance of maintaining network quality and protecting brands from potentially malicious or poorly sourced traffic. The guidelines require subnetworks to adhere to specific practices that promote accountability and transparency in their operations. Key changes include the necessity for subnetworks to provide the name or URL of publishers in their reporting, and a prohibition on sub-subnetwork relationships. The document also details the consequences of non-compliance, including the forfeiture of commissions and potential removal from partner programs. Best practices are outlined, such as conducting strict in-house compliance checks and ensuring timely communication regarding traffic queries. The guidelines aim to foster trust between subnetworks and brands, ensuring a reliable and transparent traffic source.