Summary
This report presents the findings of TransUnion's Consumer Pulse Study for Q2 2025, which investigates consumer behaviors and attitudes regarding household budgets, spending, and debt. The study reveals that while a majority of consumers (55%) remain optimistic about their financial situation over the next year, there is a notable rise in pessimism, particularly among Baby Boomers. The report highlights concerns over inflation, with 81% of respondents identifying it as a top financial worry, and a significant increase in fears of a recession, which now affects 52% of consumers. The study also examines the impact of tariff uncertainties on credit appetite, noting that 37% of those concerned about tariffs plan to apply for new credit. Additionally, the report details changes in discretionary spending habits, with 52% of consumers reducing such spending in response to financial anxiety. Younger generations, particularly Millennials and Gen Z, show more financial confidence compared to older generations, influencing their spending plans positively.
