US Gig Economy Consumer Spending Trends

This report presents an analysis of consumer spending patterns within the US gig economy, highlighting significant trends and generational differences. It details that 74% of consumers reported spending less than $250 per month on gig services, with Millennials and Gen Z identified as the primary users, spending between $250 and $750 monthly. The report outlines the frequency of gig service usage across generations, noting that younger consumers are more likely to be power users of multiple apps. Convenience is emphasized as the leading reason for using gig services, with cost considerations also playing a critical role in platform selection. The report further discusses the rising concerns of fraud within the gig economy, revealing that 34% of consumers have experienced fraud or scams while using these platforms. Notably, Millennials and Gen Z have the highest victimization rates, prompting recommendations for gig platforms to enhance fraud prevention measures and improve user experience to maintain customer loyalty.