This guide addresses the issue of potholes, which are a significant problem affecting road safety and infrastructure in the UK. It outlines various traditional and modern technologies available for identifying, preventing, and repairing potholes. The document categorizes these technologies into asset management, new construction, preventative maintenance, and repair materials. It emphasizes the importance of a structured approach to technology selection, including criteria such as strength, performance, and cost. The guide also discusses the necessity for a process to benchmark and assure the effectiveness of these technologies. Additionally, it highlights the financial implications of potholes, noting the government's increased funding for repairs and the economic costs associated with road damage. The document concludes by suggesting immediate actions for prioritizing repairs and implementing new technologies to enhance road maintenance and safety.