2025 SMS Marketing Insights and Best Practices

This guide presents insights and best practices derived from an analysis of SMS marketing trends in 2025. It outlines the growing acceptance of SMS as a marketing channel, noting that 96% of marketers report revenue increases linked to text messaging strategies. The document details key findings from the assessment of 50 million messages sent by brands, highlighting that recipients are generally receptive to SMS communications, with 94% of messages exhibiting neutral-to-positive sentiment. The analysis reveals optimal sending times, indicating that brands prefer weekday mornings, particularly Tuesday at 11 a.m. ET, while evening messages are linked to higher unsubscribe rates. Additionally, the guide discusses the importance of message length, with brands averaging 153 characters per text, and emphasizes the significance of adhering to quiet hours to avoid disrupting recipients. Overall, the guide aims to equip marketers with actionable strategies to enhance their SMS marketing effectiveness in the upcoming year.