Bryant & Stratton College SMS Communication Case Study

This case study outlines how Bryant & Stratton College has improved its communication strategies by implementing TrueDialog's SMS platform. The college, founded in 1854, has evolved its offerings to meet the needs of over 20,000 students, particularly in the realm of online education. Traditionally reliant on phone calls and emails, the college faced challenges in reaching students effectively due to changing communication preferences. The need for a reliable channel for important communications led to the adoption of SMS. With the new system, the college can send mass texts for campus-wide alerts and manage multiple text conversations simultaneously. This transition has resulted in an 18% increase in online enrollment for the upcoming semester and has streamlined administrative tasks. The case study details how the integration of SMS has enhanced student engagement, improved communication efficiency, and supported the college's mission of providing personalized educational experiences.