Holey Moley CTV Campaign Launch Strategy

This case study outlines the CTV campaign strategy implemented by Holey Moley to drive venue openings in the U.S. The objective was to achieve a 2.5x return on ad spend (ROAS) through hyper-local connected TV (CTV) campaigns targeting audiences within a 15-mile radius of new venues. The creative approach involved producing engaging videos that resonated with viewers, resembling social interactions among friends. The campaigns were tailored for Millennial and Gen Z demographics, focusing on high-intent customers seeking unique experiences. Real-time tracking of ROAS was utilized to optimize campaigns effectively. The results exceeded expectations, with quarterly growth showing an increase from 2.5x to 3.1x average ROAS, and a remarkable 4.9x ROAS for the Denver venue. The case study emphasizes the importance of creative strategy, precise targeting, and real-time optimization in driving bookings and achieving measurable success in local markets.