Twelve Points is a company based in the United States that operates within the Consumer Services industry, specifically focusing on landscape services. Founded in 2014, the company has a small employee base of 1 to 10 individuals and reported revenue of approximately 1.93 million USD. The company's published document, a research report titled "Our Secret Numbers," explores societal attitudes towards financial health, particularly the taboo nature of discussing personal finances. This report, which involved a diverse sample of over 3,200 adults across various demographics, highlights the complexities surrounding financial discussions, including the emotional weight associated with financial situations and the varying comfort levels between genders in sharing financial information. The research aims to shed light on how financial health is perceived and its impact on individuals' self-worth. The findings may serve as a resource for understanding consumer attitudes in the context of financial services and personal finance discussions.