Construction Company Business Development Enhancement

This case study outlines how Gilbane Building Company, a prominent construction firm, sought to enhance its business development processes through the implementation of Unanet CRM. Recognizing the need for a robust customer relationship management solution, Gilbane faced challenges in relationship and pipeline management, knowledge sharing, scalability, and efficiency. The firm aimed to centralize information regarding project pursuits and improve collaboration among its Business Development teams. The selection of Unanet CRM was based on its ability to streamline data entry, enhance user experience, and provide comprehensive reporting capabilities. The implementation process involved meticulous planning, user education, and the identification of project champions to drive adoption. Post-implementation, Gilbane reported significant improvements in interdisciplinary collaboration and centralized knowledge sharing, leading to a more data-driven decision-making process. The case study emphasizes the importance of technological innovation in enhancing client relationships and operational efficiency within the construction industry.