UNCLAIMED
UniFida
Overview
UniFida is a business services company based in the United Kingdom, specializing in advertising and marketing. Founded in 2014, the company employs between 11 and 50 individuals and has reported a revenue of approximately $2.87 million. UniFida's published content primarily revolves around marketing attribution, as evidenced by a recent eBook authored by Jo Young and Julian Berry. This document explores the evolution of marketing attribution, its significance in measuring return on marketing investment (ROMI), and the role of customer journeys in understanding marketing effectiveness. It addresses the challenges of justifying marketing expenditures and emphasizes the importance of transparency and effective communication in demonstrating marketing value. The eBook also discusses various attribution techniques and their application within the marketing mix, highlighting the need for businesses to adopt appropriate metrics to assess campaign performance. Overall, UniFida's focus lies in providing insights into marketing strategies and metrics that can enhance business decision-making in the advertising sector.