Daytona International Speedway Technology Implementation Case Study

This case study details the implementation of advanced technology at Daytona International Speedway as part of the DAYTONA Rising project, which aimed to enhance the fan experience. The project, completed in 2016, involved the deployment of over 1,500 screens, including 800 Samsung Smart Signage Platform screens and 700 ruggedized outdoor screens, utilizing Tripleplay's Digital Signage and IPTV solutions. The case study outlines the intuitive nature of the Tripleplay system, which allows for easy operation by non-technical staff, thereby improving operational efficiency. Additionally, it highlights the benefits of the technology in terms of providing value to sponsors and partners through advertising capabilities and analytics. The case study emphasizes the importance of remote monitoring and problem-solving, showcasing how the technology supports the venue's operational needs. The partnership with Tripleplay is portrayed as a strategic decision that has evolved to meet the changing requirements of the Speedway, ensuring a modern and versatile venue for various events.