Digital Signage and IPTV Implementation at Rotherham United

This case study details the implementation of digital signage and IPTV by Rotherham United at the AESSEAL New York Stadium, which was opened in 2012. The club aimed to enhance the match day experience for fans while also generating new revenue streams. Following a recommendation from Derby County FC, Rotherham United partnered with Tripleplay to leverage existing infrastructure and improve advertising revenue opportunities. The system was deployed across 50 screens in various locations within the stadium, including the concourse and corporate suites. The implementation has resulted in a significant return on investment, with the system paying for itself within 12 months. The digital signage solution allows for live match updates, advertisements, and club promotions, enhancing fan engagement and providing sponsors with valuable exposure. The case study outlines the operational efficiencies gained, including the minimal time demands on staff and the successful engagement of an outside agency for advertising.