Guide to Designing a Customer Data Platform RFP

This guide outlines the process of designing a Request for Proposal (RFP) for a Customer Data Platform (CDP). It emphasizes the importance of a well-structured RFP to ensure the selection of a suitable CDP partner that can effectively manage customer data and enhance customer experiences. The document details key categories to consider when creating the RFP, including company information, data ingestion, identity management, platform scalability, and compliance with privacy and security standards. It provides practical tips and sample questions to help organizations evaluate potential CDP vendors. The guide stresses the necessity of understanding business requirements and prioritizing data integration capabilities to support both current and future needs. Additionally, it highlights the significance of scalability and performance in handling large data volumes and the importance of a strong partner ecosystem for seamless integrations. Overall, the guide serves as a comprehensive resource for organizations looking to navigate the complexities of selecting a CDP.