Informed Delivery Year in Review Report

This report details the performance and metrics of the Informed Delivery® feature by USPS for the period from April 2024 to March 2025. It outlines the growth of the user base, which has reached 72.9 million active users, marking a 17% year-over-year increase. The report highlights the high email open rates for Daily Digest emails, which consistently exceed the industry average, achieving rates above 58%. Additionally, it presents key metrics such as the total impressions generated by Informed Delivery campaigns, which amount to over 45 billion. User satisfaction is also documented, with 94% of users expressing satisfaction with the feature. The report emphasizes the potential for brands to leverage Informed Delivery as a digital marketing tool, providing insights into customer engagement and opportunities for interactive campaigns. The findings indicate a significant reach and engagement level, making Informed Delivery a valuable asset for marketers looking to enhance their campaigns.