Summary
This guide outlines eight essential ways to ensure emails align with email accessibility best practices. It begins by addressing text and readability, recommending the use of plain language, defining acronyms, and maintaining a minimum font size of 14px with appropriate line spacing. The document emphasizes the importance of structure and navigation, advising the use of a logical heading hierarchy and navigation aids for keyboard and screen reader users. It also details best practices for links and buttons, suggesting descriptive link text and appropriate button sizes. Furthermore, the guide highlights the need for descriptive alt text for images, ensuring key information is not conveyed solely through images. It discusses color and contrast requirements, keyboard navigation, responsive design, and the handling of time-based content. The guide concludes by stressing the importance of designing accessible emails to meet EAA and WCAG standards, ensuring all subscribers receive the intended message.
