2025 Email Deliverability Benchmark Report

The 2025 Email Deliverability Benchmark Report provides an analysis of inbox and spam placement rates for email marketing worldwide. It outlines the challenges faced by email marketers in achieving successful deliverability amidst economic uncertainty, evolving privacy laws, and changing consumer behaviors. The report presents key findings, including that one in six legitimate marketing emails fails to reach the inbox, and highlights the impact of artificial intelligence on deliverability. It details the performance of major mailbox providers, revealing that Gmail has experienced a decline in deliverability, while Microsoft remains the most challenging provider. The report also discusses industry-specific insights and offers practical steps for enhancing email success. Additionally, it examines the implications of new sender requirements and the increase in global sending volumes on deliverability metrics. The methodology for measuring inbox placement rates, spam placement rates, and missing rates is also defined, providing a comprehensive understanding of email deliverability in 2025.