Data Management Improvement at Clear Capital

This case study outlines how Clear Capital, a national real estate valuation technology company, improved its data management processes using Validity DemandTools and BriteVerify. The document describes the challenges faced by Clear Capital, including a database filled with duplicates and unstandardized records, which hindered effective customer relationship management. The implementation of DemandTools allowed the company to streamline its data cleansing workflows, reducing the time spent on data management from hours to mere minutes. The case study details the steps taken by Lisa Foster, the Business Systems Administrator, to clean and standardize records using DemandTools' functionalities, such as Match and Dedupe. Additionally, BriteVerify was utilized to enhance contact verification, ensuring that sales and marketing efforts targeted valid contacts. The results highlighted significant productivity gains and improved morale among employees, as the data management process became more efficient and less burdensome. Overall, the case study emphasizes the importance of maintaining clean data for effective business operations.