Summary
The 2021 Veeva Pulse Content Metrics Report provides an analysis of commercial content trends impacting healthcare professional (HCP) engagement. It outlines the increasing demand for personalized and compliant digital content, driven by a significant rise in virtual interactions between representatives and HCPs. The report documents how life sciences companies are adapting to these changes by enhancing their content creation processes. It highlights the growth of digital content, which has nearly tripled since 2018, and emphasizes the importance of modular content strategies to improve efficiency in content production and approval. The report also details the average time required for content approval, noting that while review cycles have decreased, delays remain a challenge. Furthermore, it presents insights from leading companies on best practices for content management and the need for continuous benchmarking against industry standards. Overall, the report serves as a resource for understanding the evolving landscape of commercial content in the life sciences sector.
