Summary
This whitepaper discusses the challenges and risks associated with opaque electronic health record (EHR) media campaigns in point-of-care marketing. It outlines how many EHR media platforms lack transparency, making it difficult for marketers to verify the effectiveness of their campaigns. The paper highlights issues such as wasted spend, off-target placements, missed goals, and limited data access that can arise from relying on aggregators or programmatic partners. Veradigm Digital Health Media (DHM) is presented as a solution that provides transparency and accountability in EHR media campaigns. The whitepaper explains how Veradigm DHM enables marketers to access real-time data, target prescribers effectively, and ensure compliance with regulations. It emphasizes the importance of clarity in campaign execution and details how Veradigm's approach helps avoid common pitfalls in EHR media marketing, ultimately leading to more effective and measurable advertising efforts.
