TCPA Guardian Enhancements for Lead Sellers

This guide outlines the enhancements to the TCPA Guardian system, specifically designed to assist lead sellers in complying with the new one-to-one consent requirements mandated by updated FCC regulations effective January 27, 2025. It details the necessary steps that lead sellers must follow to ensure their lead forms and processes are compatible with these regulations. The document includes best practices, an implementation checklist, and examples to facilitate compliance. Additionally, it describes how the TCPA Guardian solution has evolved to support these new consent regulations, including functionalities for capturing brand name consent and ensuring topical relevance in lead flows. The guide emphasizes the importance of implementing the VMS script across all lead funnels and provides instructions for proper implementation, including the placement of TCPA labels and input checkboxes. By following these guidelines, lead sellers can enhance their compliance and improve the quality of data responses received from lead buyers.