This document is a Business Value Solution Brief sponsored by Verkada, published in August 2024 by IDC. It outlines the findings from research conducted by IDC, which explored the value and benefits of using Verkada as a cloud-based physical security platform. The study involved detailed interviews with seven organizations that have extensive experience with the Verkada platform. Key value drivers identified include tighter equipment integration, enhanced cloud functionality, and improved usability. Organizations reported that the Verkada platform allowed for easier management and accessibility of security footage, reducing reliance on IT. The document also discusses the evolution of video observation technology and the challenges associated with managing complex video infrastructures. Furthermore, it highlights the advantages of Verkada's hybrid cloud security platform, which simplifies the installation and management of security devices, ensuring reliability and efficiency in incident investigations and analytics. The findings are supported by quantitative data from the interviews.