Building the Business Case for Maritime Shipping Solutions

This guide outlines the critical steps for developing a business case for adopting a commercial platform for marine freight and fleet management. It emphasizes the importance of a well-crafted business case in today's maritime shipping industry, where strategic, operational, and functional objectives must be clearly defined and aligned with stakeholder needs. The document details the process of introspection required before selecting a solution, including identifying strategic objectives and assessing operational and functional requirements. It also presents eight critical success factors for making a compelling business case, such as selecting a primary driving force, engaging a champion, and considering alternatives. The guide further provides an outline for crafting the business case, addressing the problem and business need, evaluating alternatives, and identifying key stakeholders. By following these guidelines, organizations can effectively navigate the complexities of solution selection and implementation in the maritime sector.