This case study details the implementation of Vespa.ai at Vinted.com, an online platform for buying and selling second-hand items. Vinted faced challenges with their existing Elasticsearch system, which struggled to handle rapid growth and high operational costs. In 2023, they transitioned to Vespa for its scalability and performance, which allowed for improved search functionalities and reduced server costs. The document outlines how Vespa's architecture enables efficient data handling and enhances user experience through real-time indexing and advanced ranking capabilities. The results of this implementation include a 1.1% increase in transactions and an additional €3.5 million in Gross Merchandise Value. Furthermore, the Total Cost of Ownership for Vespa was approximately half that of the previous system, contributing to increased revenue and customer satisfaction. The case study emphasizes the importance of search accuracy and user engagement in driving business success.