Frost Radar Non-human Identity Solutions 2025

This technical report presents an analysis of the non-human identity (NHI) solutions market, highlighting the rapid expansion of machine identities that now outnumber human identities in large enterprises. The report outlines the drivers behind this growth, including the adoption of cloud services and automation, which have led to an increase in service accounts and tokens. It discusses the challenges organizations face in managing NHIs, such as fragmented responsibility across teams and the lack of established governance frameworks. The report also details the projected growth of the NHI market, estimating an increase from $5.0 billion in 2024 to $11.1 billion by 2030. It identifies key technology segments essential for managing NHIs, including discovery, protocol access, protection, and management solutions. Furthermore, the report evaluates the competitive landscape, highlighting leading vendors and their innovative approaches to NHI governance, emphasizing the importance of integrating NHI solutions with existing identity management and security frameworks.