Appointment Setting Campaign Success for Pivot Point Security

This case study details the appointment setting campaign conducted by Pivot Point Security in collaboration with ViB, an InfoSec firm. The primary objective was to supplement an inbound marketing program that was not scaling effectively and to broaden interest in their services. Marketing Director Jeremy Sporn highlighted the challenges faced in generating leads, stating that they had reached a plateau and needed to drive new proposals and sales to support business growth. The campaign resulted in a significant increase in qualified leads, with Jeremy noting that about 50 percent of calls led to proposals, demonstrating a high conversion rate. The sales team expressed satisfaction with the quality of leads generated, which contributed to the overall success of the marketing efforts. The partnership with ViB was described as crucial for overcoming business challenges and achieving growth targets, with Pivot Point Security experiencing a 7% increase in growth during that period.