Summary
This case study outlines the engagement strategy employed by Donoma Software, a software-defined storage company, in collaboration with ViB for the launch of their new product, OneVault. Faced with the challenges of promoting their product during the pandemic, Donoma's VP of Marketing and Business Development, Parker Pearson, sought innovative ways to generate leads and fill the sales pipeline. The partnership with ViB involved leveraging their full-service custom webinar offering, which managed logistics and attendance, allowing Donoma to focus on messaging. The June webinar coincided with the product launch and successfully attracted 140 registrants, contributing to the goal of 500 net-new opportunities. The case study highlights the collaborative nature of the relationship, with ViB facilitating connections between Donoma and a targeted audience, ultimately enhancing lead generation efforts. The results indicate a positive response from the engaged audience, leading to early-stage buying conversations.
