Ermetic Growth Acceleration with ViB Appointments

This case study outlines how Ermetic, a cloud infrastructure security software company, partnered with ViB to enhance its appointment setting process. The collaboration began shortly after Ermetic's launch in 2018, as the company sought to build brand awareness and secure initial customers. ViB utilized a brand agnostic approach, creating a custom landing page that targeted specific personas aligned with Ermetic’s ideal buyer profile. This strategy resulted in ViB delivering twice as many meetings compared to Ermetic's internal team, allowing sales leaders to focus on relationship building. The case study details the significant return on investment observed by Bruce Gibson, Ermetic's Director of Inside Sales, who initially considered discontinuing the service. After analyzing the results, he recognized the program's value, leading to its continued use. The summary includes key performance metrics such as a 50% lead-to-opportunity conversion rate and an average opportunity size of $100,000, demonstrating the effectiveness of the ViB appointment setting program.