Illumio's Use of ViB Research for Market Insights

This document is a case study detailing how Illumio, a cybersecurity company, utilized ViB Research to enhance its market presence and generate demand. The case study outlines the collaboration between Illumio and ViB, focusing on the development of targeted surveys aimed at IT security professionals. These surveys provided valuable insights that contributed to the creation of the 'State of Security Segmentation' report, which served as a foundational asset for various marketing activities. The document describes Mandy Skroupa's role in overseeing marketing programs and her strategic goals to position Illumio as a market leader. It emphasizes the importance of independent research in driving inquiries and Marketing Qualified Leads (MQLs). The case study also highlights the effectiveness of the survey results in generating content for blogs, webinars, and social media, thereby increasing awareness and demand for Illumio's products. Additionally, it discusses the collaborative nature of the project and the benefits derived from ViB's research methodology.