Bruce Lee Social Engagement Sweepstakes Case Study

This case study outlines a successful sweepstakes campaign executed by the Bruce Lee Family Company to convert social media followers into email subscribers. The campaign centered around the exclusive giveaway of limited-edition Nike Kyrie 3 'Mamba Mentality' sneakers, designed to attract attention and engage fans. With a goal to collect new email addresses, Bruce Lee utilized Viralsweep's platform to manage entries and track engagement through various social media channels, ultimately resulting in 23,489 entries. The campaign featured multiple entry options, such as referrals and social media interactions, which increased overall engagement. Additionally, Facebook Lead Ads were employed to capture leads directly from the platform, achieving a cost per lead of $0.13. The integration with Viralsweep allowed for seamless entry data management and automated email sequences for new subscribers, enhancing their marketing strategy. The case study details the methodology and outcomes of this initiative, highlighting the effectiveness of exclusivity in promotional campaigns.