Understanding Canada's Expanding Gig Workforce

This report from Visa Business and Economic Insights examines the growth and characteristics of Canada's gig workforce. As of 2023, approximately 6 percent of the Canadian population, equating to about 2.4 million individuals, were engaged in gig work, with projections suggesting this could rise to 22 percent by 2024. The report outlines how the gig economy is reshaping traditional employment models, emphasizing the flexibility and autonomy it offers workers. It details the demographic distribution of gig workers across Canada, highlighting significant concentrations in urban centers like British Columbia, Ontario, and Quebec. The report also analyzes the participation rates among different age groups, noting that both Gen Z and baby boomers are leading in gig work engagement. Additionally, it discusses the financial characteristics of gig workers, including income levels and household structures, and their attitudes towards financial planning and life choices. The findings indicate that gig work is becoming a crucial segment of the Canadian labor market, influencing consumer behaviors and economic development.